LiveMocha Merges with Rosetta Stone

I don’t get it. The announcement just came out. Here it is:

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Dear Livemocha community member,

Over the past five years, Livemocha has grown into a supportive, global community of over 16 million members, working together to learn, teach, and practice a new language. The learning experience that each of you creates makes Livemocha effective, meaningful, and fun.

We are passionate about building a world in which every person is fluent in multiple languages, and today, I am thrilled to announce that we have taken the next step towards that goal.

After months of hard work and preparation, Livemocha has agreed to merge with Rosetta Stone.

Rosetta Stone has built one of the most durable and well-known education brands in the world. They have created powerful technology-based language learning solutions that are the envy of the industry. By combining our strengths, our technologies, and our dedicated focus to serve you well, we will transform the world of learning.

Please rest assured that Livemocha will continue to be the learning experience, product, and community you know and love. 

Indeed, Livemocha – in partnership with Rosetta Stone – will now offer more languages, add powerful new tools, and become available on more devices than ever before. And, thanks to your feedback and the participation and the support of the talented team at Rosetta Stone, we will continue to roll out the brand new product experience that we have been building and testing over the past two years. Stay tuned for more announcements soon!

We are and always will be committed to building a world without barriers.

Onward!

Michael Schutzler
CEO Livemocha Inc.
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I am a bit baffled on how they can do this. Livemocha is primarily a social site for learning languages. It started as a kind of matchmaker for students and teachers, and was bought by Pearson, then transformed with more tools, and content you could purchase. Rosetta Stone is for solitary study, a kind of drill and memorize application. You might say they compliment each other. I don’t think they would fit. This sounds like it makes more business sense than it does pedagogical sense.
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